Yes, they are. We put each product through a rigorous test so you know upfront, exactly what you're getting, ingredients and all. We're proud to offer a hand-picked selection of products for your perusing pleasure and hope you love them too. If you have a specific concern, feel free to message us if you want to talk more in depth about an ingredient or product.
*It is important to note that this excludes products from our Legacy Brands (listed below):
BELIEVE by Britney Spears, DAZZLE by Paris Hilton, Fancy by Jessica Simpson, FANTASY by Britney Spears, GLOW by Jennifer Lopez, LIVE by Jennifer Lopez, LOVELY by Sarah Jessica Parker, MIDNIGHT FANTASY by Britney Spears, RIRI by Rihanna, STILL by Jennifer Lopez, and USHER HOMEE by Usher Raymond.*